Tuesday, August 14, 2007

Wouldja like some snake oil with that, ma'am?

Love it, love it. Today's pretty email ad said I could attend a "webinar" (red flag! red flag!) and see how a "Web communication tool" could, for several thousand dollars, let me:

"Add interactive audio, video and animation to existing presentation and create and deliver dynamic and effective training courses".

I already have that product. It's called PowerPoint.

And PS: NO PRODUCT will take slides and magically transform them into "engaging, rich, multimedia content." That takes innovation, creativity, and instructional design expertise.

It's about design, not software.

So buyer beware.