Saturday, August 21, 2010

Microblogging in the Enterprise: Tips

Twitter not quite right for your organization? This came up in #lrnchat last week, and in a Twitter discussion yesterday. Here are tips mostly from Aaron Silvers (Twitter: @mrch0mp3rs) on using microblogging in the enterprise:

-Remember, the practice is more important than the tool. This gives flexibility to change tools later on.

-Having said that: Choose the right tool in the first place.

-Make sure someone is a registered admin. Don't do this with no one in charge.

-If you're using a free account, do your org a favor and link to digital files in these microsharing tools instead of uploading into them.


-There ARE reasons why email works. Use the right tool for the task.

-You want leaders to contribute consistently -- even if it's just once a day, a reply to an employee.

- Write up the "rules" or expectations for your boss person to distribute. Fear is often not knowing what to say.

-Give examples of the kinds of things to use it for to get people acclimated/started.

-With any new communications medium, patience and consistency are keys to adoption. Modeling how to use is important.

-Start w/ a core group, and make sure at least one big manager is involved and posting daily.

And from @ldennison: if you're bringing it into the organization, you're the person responsible for it.

See also: Comparison of Microblogging Tools

2 comments:

EJ said...

I guess microblogging is more of communication solution rather than a corporate learning solutions! But I know that some creative educators have used Twitter to teach students before.

Jane Bozarth said...

EJ,
My new book "Social Media for Trainers" has a whole chapter on ideas for using Twitter (or other microblogging tools) in workplace training efforts.