Twitter not quite right for your organization? This came up in #lrnchat last week, and in a Twitter discussion yesterday. Here are tips mostly from Aaron Silvers (Twitter: @mrch0mp3rs) on using microblogging in the enterprise:
-Remember, the practice is more important than the tool. This gives flexibility to change tools later on.
-Having said that: Choose the right tool in the first place.
-Make sure someone is a registered admin. Don't do this with no one in charge.
-If you're using a free account, do your org a favor and link to digital files in these microsharing tools instead of uploading into them.
-There ARE reasons why email works. Use the right tool for the task.
-You want leaders to contribute consistently -- even if it's just once a day, a reply to an employee.
- Write up the "rules" or expectations for your boss person to distribute. Fear is often not knowing what to say.
-Give examples of the kinds of things to use it for to get people acclimated/started.
-With any new communications medium, patience and consistency are keys to adoption. Modeling how to use is important.
-Start w/ a core group, and make sure at least one big manager is involved and posting daily.
And from @ldennison: if you're bringing it into the organization, you're the person responsible for it.
See also: Comparison of Microblogging Tools