Tuesday, October 02, 2012

Assessing the Value of Online Interactions

In looking for value in online interactions, try to get past the idea of a magic metric. I can’t tell you that my spending x hours on LinkedIn and tweeting y times per day will get you the result I got in the example above. I can tell you that my choice of when, with whom, and how to engage is what helped drive that result.

For more, including an overview of a new framework from Wenger et al, see: