Tuesday, August 14, 2007

Wouldja like some snake oil with that, ma'am?

Love it, love it. Today's pretty email ad said I could attend a "webinar" (red flag! red flag!) and see how a "Web communication tool" could, for several thousand dollars, let me:

"Add interactive audio, video and animation to existing presentation and create and deliver dynamic and effective training courses".

I already have that product. It's called PowerPoint.

And PS: NO PRODUCT will take slides and magically transform them into "engaging, rich, multimedia content." That takes innovation, creativity, and instructional design expertise.

It's about design, not software.

So buyer beware.

No comments: