Monday, June 02, 2008

When to Use Video

Karl Kapp, Susan Boyd and I are in Philadelphia this week providing the ID Institute for the Society for Technical Communication Summit. I'm in the back of the room now while Karl's presenting his session on choosing instructional strategies. He just said something great about when and how to use video, and I think it's worth sharing:

"If the only thing moving is somebody's lips, then you don't need video."


Anonymous said...

Exactly! Some folks really love the idea of placing a talking head executive video at the beginning of just about all e-learning courses. I think "moving lips" is a waste of $$ and bandwidth, and adds little instructional value.

Are there any good resources that validate that opinion with data or really well-argued logic? My typical response is "who the #@! cares about a talking head?", which just pisses people off :-)

Jane Bozarth said...

Kevin, I think we could find a thousand points of data on it, but that still won't change the minds of those who cannot (will not?) grasp the difference between "presentation" and "training".